vision mission values

Corporate Vision

To be recognized by our suppliers, customers and peers as the leading premium wine importer/wholesaler in Canada, measured by stakeholder satisfaction.

Mission Statement

Our business is to partner with the leading fine wine brands from the top wine regions of the world and sell these wines to the leading restaurants, hotels and boutique wine retailers in Canada. We fulfill our mission by properly understanding the needs of our suppliers and customers and meeting or exceeding their expectations. We strive to make our customers and suppliers "heroes" in the eyes of their stakeholders.

Business Values

We promote trust and credibility. We maintain a high level of ethics.We are dedicated to client satisfaction. We are passionate about the brands that we represent. We are passionate about wine and the role it plays in society. We promote a spirit of "win win" in all our relationships. We are proactive, progressive and flexible when dealing with clients and each other.

Organizational Values

We promote open and honest communication at all levels. We give incentive for contributing to a strong corporate performance. We give a strong commitment to helping employees realize and attain their long-term goals. We believe in honesty, fairness and mutual respect and that these qualities are an essential part of our organization. We strive to make our work environment pleasant, challenging, stimulating and, most of all, fun!

brief history

Winspeer was founded in 1994 as a wine-importing agency focused on sales and distribution in Canada's 4th largest province, Alberta. Next, Winspeer expanded its territory to include all of western Canada being the provinces of British Columbia, Saskatchewan, and Manitoba. In March 2006 we continued to expand through the formation of a new subsidiary, Altovin International Ltée, as we moved into Quebec.

Our agency is comprised of individuals with extensive experience and knowledge in this industry. Our marketing and sales force comes from within the industry, with particular expertise in product knowledge of wines from the world over.

In the spring of 1998, the company underwent a financial and management restructuring that provided the infrastructure to sustain continued growth. The founder, Bob Harkness, sold his minority interest in the company and, after a period of providing consulting services, left the company in late 1998 to pursue other interests in the wine and food importing industry. Winspeer is a privately held company with senior management holding a significant interest.

In 2001, Winspeer joined the Trialto Wine Group of companies. Trialto is comprised of three separate and competing fine wine marketing companies:

Liquid Art Fine Wines Ltd.
Winspeer International Group Ltd./Altovin International Ltée 
Calibrium International Ltd.

Each company operates separate sales and marketing teams but shares "back-office" accounting, finance and computer systems. The entire Trialto group employs 35 people across Canada. Together the Trialto group represents the largest market share of the over $25.00 import wine segment and are considered market leaders in premium wines from Argentina, Australia, France, Germany, Italy, New Zealand, United States, Spain and Chile.

In 2006 Winspeer launched in the Quebec market under the name Altovin International Ltée. In July of 2009 Winspeer completed a 3 year rebranding process and became Altovin International Ltd. across all of Canada.